Notes on marketing, ops & AI.
How I use Claude, the GoHighLevel setups I actually run, and whatever tool I find that makes the work easier.
FeaturedThe more I learn about AI, the less I get done
Every feed has another framework, another tool, another thing to understand first. Some of it is useful. A lot of it just leaves me further behind.
ChatGPT or Claude for your agency? My view from operations
Claude Design for design work, Cowork for automation, Astra for operations. How I'd actually compare AI tools inside an agency, on the whole task, not the first output.
How to talk through a messy idea and get a clean AI prompt back
Dictate the messy version out loud and get back one clean, structured prompt: Goal, Context, Constraints. Template included.
How to keep up with AI without reading every newsletter
A scheduled task in Claude reads your inbox and hands you a short digest. You keep only what you'd actually go try.
Get better answers from Claude by making it interview you first
One line at the end of your prompt turns a generic first draft into the thing you actually wanted.