Case Studies

client.com/vsl

Funnel preview — VSL page (details blurred under NDA)

Cold Traffic → VSL → Book a Call → $5K–$10K

●Strategized and launched a high-ticket VSL funnel designed to convert cold traffic into booked calls for a premium high-ticket investment program.
●Crafted a full customer journey from cold audience > VSL view > booked call > $5K–$10K backend offer.
●Engineered the VSL and funnel flow to rapidly build trust, pre-frame the offer, and create urgency to schedule a call.
●Optimized messaging and targeting to attract qualified prospects who were ready to invest — not tire-kickers.
●Grew over $400K in backend sales within just the first two weeks after launch, without relying on a large ad budget.

$240K

Generated on the
initial launch

6%

Upsell rate to
high-ticket program

$400K+

Backend sales grown
in first two weeks

client.com/apply

Funnel preview — application page (details blurred under NDA)

Cold Traffic → VSL → Application → Sales Call

●Strategized and built a high-converting book-a-call funnel designed to convert clients into the client's coaching program.
●Created a customer journey that positioned the client's brand as the go-to path for quitting a 9–5 and replacing income through sales.
●Mapped the entire flow from cold audience > VSL > application > sales call > enrollment.
●Optimized messaging and call scripts to attract serious, motivated buyers ready to invest in their career transition.
●Engineered a simple, scalable funnel that generated $40K in the first month without paid ads.

$40,000+

Generated in
the first month

20+

Qualified sales
in first month

225+

Call-to-close rate
from paid marketing lifetime

client.com/start

Funnel preview — low-ticket offer start page

YouTube → $27 LTO → Upsell → $5K HTO

●Strategized and built a $27 low-ticket offer designed to naturally ascend buyers into a $5K high-ticket program.
●Created an offer ecosystem that positioned the client's brand for long-term client lifetime value and backend sales.
●Mapped a full customer journey from YouTube education > low-ticket offer > upsell > high-ticket closing.
●Optimized messaging and positioning to attract qualified leads who were primed for high-ticket offers.
●Engineered a simple, scalable funnel that turned YouTube viewers into paying customers without relying on ads.

$30K

Revenue from
funnel opt-ins

$9K

High-ticket
closing value

$10K

High-ticket client
within the first weeks

client.com/offer

Cold Traffic → $27 LTO → $57 Assessment → HTC

●Strategized and built a $27 low-ticket offer designed to naturally ascend buyers into a $57 assessment and future high-ticket coaching.
●Created an offer ecosystem that positioned the client's brand for deeper customer trust, higher lifetime value, and backend sales scalability.
●Mapped a full customer journey from cold traffic > low-ticket entry point > upsell > identity assessment > high-ticket closing opportunity.
●Optimized messaging and positioning to attract action-takers who resonated with the science-backed transformation promise.
●Engineered a simple, psychology-driven funnel that turned new visitors into committed buyers without relying on paid ads.

20%+

More email
conversion rate than usual launches

30%+

Lead take-on
one-on-one LTV

4–6x

Increase in customer
lifetime revenue

client.com/funnel

YouTube → $29 LTO → Upsell → $5K HTO

●Strategized and built a $29 low-ticket offer designed to naturally ascend buyers into a $5K high-ticket program.
●Created a full offer ecosystem that positioned client's brand for long-term client lifetime value and backend sales.
●Mapped a clear customer journey from YouTube audience > low-ticket > upsell > high-ticket opportunity.
●Optimized the messaging and positioning to attract qualified buyers who were ready for premium coaching.
●Engineered a simple, scalable funnel that consistently turned YouTube subscribers into paying clients without paid ads.

$20,000+

In low-ticket sales
within first 90 days

4%

Upsell rate for
high-ticket offer

4

Customer funnels
built & launched

NDA client — high-ticket VSL funnel: cold traffic to booked calls

NDA client — coaching application funnel: VSL to sales call

NDA client — $27 offer ascending into a $5K program

NDA client — $27 offer + $57 assessment ladder

NDA client — $29 YouTube funnel into a $5K offer

Let's connect.