Case Studies

client.com/vsl

Funnel preview: VSL page (details blurred under NDA)

Cold Traffic → VSL → Book a Call → $5K–$10K

●Strategized and launched a high-ticket VSL funnel designed to convert cold traffic into booked calls for a premium high-ticket investment program.
●Crafted a full customer journey from cold audience > VSL view > booked call > $5K–$10K backend offer.
●Engineered the VSL and funnel flow to rapidly build trust, pre-frame the offer, and create urgency to schedule a call.
●Optimized messaging and targeting to attract qualified prospects who were ready to invest, not tire-kickers.
●Grew over $400K in backend sales within just the first two weeks after launch, without relying on a large ad budget.

$240K

Generated on the
initial launch

6%

Upsell rate to
high-ticket program

$400K+

Backend sales grown
in first two weeks

client.com/apply

Funnel preview: application page (details blurred under NDA)

Cold Traffic → VSL → Application → Sales Call

●Strategized and built a high-converting book-a-call funnel designed to convert clients into the client's coaching program.
●Created a customer journey that positioned the client's brand as the go-to path for quitting a 9–5 and replacing income through sales.
●Mapped the entire flow from cold audience > VSL > application > sales call > enrollment.
●Optimized messaging and call scripts to attract serious, motivated buyers ready to invest in their career transition.
●Engineered a simple, scalable funnel that generated $40K in the first month without paid ads.

$40,000+

Generated in
the first month

20+

Qualified sales
in first month

225+

Call-to-close rate
from paid marketing lifetime

client.com/start

Funnel preview: low-ticket offer start page

YouTube → $27 LTO → Upsell → $5K HTO

●Strategized and built a $27 low-ticket offer designed to naturally ascend buyers into a $5K high-ticket program.
●Created an offer ecosystem that positioned the client's brand for long-term client lifetime value and backend sales.
●Mapped a full customer journey from YouTube education > low-ticket offer > upsell > high-ticket closing.
●Optimized messaging and positioning to attract qualified leads who were primed for high-ticket offers.
●Engineered a simple, scalable funnel that turned YouTube viewers into paying customers without relying on ads.

$30K

Revenue from
funnel opt-ins

$9K

High-ticket
closing value

$10K

High-ticket client
within the first weeks

client.com/offer

Cold Traffic → $27 LTO → $57 Assessment → HTC

●Strategized and built a $27 low-ticket offer designed to naturally ascend buyers into a $57 assessment and future high-ticket coaching.
●Created an offer ecosystem that positioned the client's brand for deeper customer trust, higher lifetime value, and backend sales scalability.
●Mapped a full customer journey from cold traffic > low-ticket entry point > upsell > identity assessment > high-ticket closing opportunity.
●Optimized messaging and positioning to attract action-takers who resonated with the science-backed transformation promise.
●Engineered a simple, psychology-driven funnel that turned new visitors into committed buyers without relying on paid ads.

20%+

More email
conversion rate than usual launches

30%+

Lead take-on
one-on-one LTV

4–6x

Increase in customer
lifetime revenue

client.com/funnel

YouTube → $29 LTO → Upsell → $5K HTO

●Strategized and built a $29 low-ticket offer designed to naturally ascend buyers into a $5K high-ticket program.
●Created a full offer ecosystem that positioned client's brand for long-term client lifetime value and backend sales.
●Mapped a clear customer journey from YouTube audience > low-ticket > upsell > high-ticket opportunity.
●Optimized the messaging and positioning to attract qualified buyers who were ready for premium coaching.
●Engineered a simple, scalable funnel that consistently turned YouTube subscribers into paying clients without paid ads.

$20,000+

In low-ticket sales
within first 90 days

4%

Upsell rate for
high-ticket offer

4

Customer funnels
built & launched

I proposed we stop architecting every build from scratch, and replace the white-label partner with in-house hires.

Before4–8 weeks per build

After2 weeks per build

Same scope: copy, design, and build. One standard architecture instead of a new one per client.

●Found the waste nobody had flagged. Every client build started from a blank page, with copy, design, and architecture rebuilt from scratch each time, for funnels that were structurally almost identical.
●Standardized the architecture and documented it so any builder could ship to the same spec without re-deciding the structure. Build ETA dropped from 4–8 weeks to 2.
●Made the case to drop our white-label partner. We were paying about $500 per project, which ran $5K–$10K a month at our volume, and heading toward $15K if we scaled.
●Proposed and supported hiring in-house instead. The in-house build team ran $2K–$3K a month total, on our hours, following the SOPs I helped write.
●Quality and speed went up, not just cost down. Direct management meant revisions happened the same day instead of waiting on a partner's queue.
●100+ builds have since shipped on that standard, and it outlasted the projects it was written for.

2 wks

Build ETA, down
from 4–8 weeks

60–70%

Cut in monthly
build cost

100+

Builds shipped
on the standard

I moved the parts of the process that only existed in my head into a system anyone can run.

Before

New project → Me → Rebuild from scratch

After

New project → The system → Customize and ship

Half one: every funnel and page we had shipped, in one place.

Half two: the reference pages we look at first, plus where to run customer and competitive research.

●Spotted the same work being redone every project. Landing page elements that were structurally near identical got rebuilt from scratch each time, which made scaling the agency impossible.
●Built a central library inside GoHighLevel holding every funnel and page we had shipped, so past work became a starting point instead of something someone had to remember.
●Added a second library for reference and inspiration, the pages we look at before designing anything, in one place rather than scattered across bookmarks and chats.
●Wrote down the research process too. Where to look for customer and competitive research, and what we actually need out of it. That part had only existed in my head, and it was the slowest part of any build.
●Kept customization in the system on purpose. Reuse the structure, not the whole page. The starting point is shared, the specifics stay per client, so speed does not cost quality.
●The next person onboarded gets pointed at the system, not at me. It runs informally today. The goal is that it is the first thing a new hire opens.

I was the only one who could build a client backend. So I turned it into a snapshot and handed it to the designer.

Layer 2, per client

Custom work only

+

Layer 1, every client

The standard snapshot

Workflows Pipelines Automations Triggers

Deploy the base, then build only what is actually different about this client.

●Every client backend was built by hand. The same workflows, pipelines, and automations, set up again per account, by me, every time.
●Turned the finished builds into a GoHighLevel snapshot. The workflows nearly every client needs now deploy as a base instead of getting rebuilt from nothing.
●Custom work goes on top of the standard, not instead of it. The base lands fast, so the hours go to the parts that are genuinely client specific.
●Made the job delegable. Our designer picked up backend deployment, which until then only I could do. That is the real result, not the time saved.
●Freed my own time on purpose. Taking myself out of that step is what let me spend hours on the work that actually needed a decision.

NDA client: high-ticket VSL funnel, cold traffic to booked calls

NDA client: coaching application funnel, VSL to sales call

NDA client: $27 offer ascending into a $5K program

NDA client: $27 offer + $57 assessment ladder

NDA client: $29 YouTube funnel into a $5K offer

Internal ops: agency delivery, 4–8 week builds cut to 2 weeks

Internal ops: the build system that runs without me

Internal ops: one snapshot instead of rebuilding every client backend

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